12.17.2017 - Latest article
Good design is the tool and principle by which we craft and convey successful communications. Consequently, good design is what ultimately produces useful, convenient and simple websites. Good designers and programmers recognize the fact that design is both form and function, it's not about decoration; especially when talking about small business sites.
Web copywrite is most important—writing that is relevant, concise, easily scannable and objective. If a site's web writing does not present the information needed by users, the website provides little or no value regardless of how fast it loads or how stunning it looks.
More than 93% of Internet users indicated they favour speed and readability over appearance when visiting websites. When Internet users were asked what's likely to drive them away from a website:
- 51.2% indicated "slow load times"
- 42.2% specified "weak web copy"
- 6.6% noted "poor visual presentation"
Functionality and a clear message top Internet users' desires and demands. Users are quick to hit the "back button" when pages are slow to load, implying they expect websites to deliver information rapidly without exception. For the sake of visitors, optimizing your images, streamlining the HTML and staying away from self-serving Flash intros that provide little or no value, are part of the basics of good design.